Hi, I’m Ali from pre-love it!

It all started when I decided to combine my two passions: graphic design & high-end finds.

I’ve loved fashion (and a good handbag) for as long as I can remember. Once I realized I could wear a beautiful designer piece for a few years and then sell it for nearly what I paid, sometimes even more, I fell in love with the idea of shop. wear. sell. repeat.

After 10+ years of online selling experience on other platforms, I was ready to design my own business & brand.

I’m choosing quality over quantity, with each piece hand-selected and curated with both trendy and timeless styles in mind.

Please feel free to contact me if you have any questions!