I’m Ali, owner of pre-love it!

I’ve loved fashion (and a good handbag) for as long as I can remember. Once I realized I could wear a beautiful luxury piece for a few years and then sell it for nearly what I paid, sometimes even more, I fell in love with the idea of shop. wear. sell. repeat.

After 10+ years of online selling experience on other platforms, I was ready to design my own business & brand. I’m choosing quality over quantity, with each piece hand-selected and curated with both trendy and timeless styles in mind.

When I’m not bag hunting, I’m spending time with my family living in New England as a boy mom 👶🏻👶🏻 . I love to travel and have spent the past 15 years working for a private travel company (now as a freelancer!).

Please feel free to contact me if you have any questions!